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      <title>TBWA&amp;#92;HAKUHODO</title>
      <link>http://news.tbwahakuhodo.co.jp/</link>
      <description></description>
      <language>ja</language>
      <copyright>Copyright 2010</copyright>
      <lastBuildDate>Wed, 03 Mar 2010 19:00:00 +0900</lastBuildDate>
      <generator>http://www.sixapart.com/movabletype/</generator>
      <docs>http://blogs.law.harvard.edu/tech/rss</docs> 

            <item>
         <title></title>
         <description></description>
         <link>http://news.tbwahakuhodo.co.jp/en/archives/2010/03/03190000.html</link>
         <guid>http://news.tbwahakuhodo.co.jp/en/archives/2010/03/03190000.html</guid>
                  <category domain="http://www.sixapart.com/ns/types#category">News</category>
        
        
         <pubDate>Wed, 03 Mar 2010 19:00:00 +0900</pubDate>
      </item>
            <item>
         <title>Mid-career recruitment - Planner(BTL area)</title>
         <description><![CDATA[<Font Color="#dcdcdc">- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -</Font><br>
<br>
<strong>[Job description]</strong>　Planner　(BTL area)<br>
<strong>[Employment status]</strong>　Contract employee （One-year contract　※There is an opportunity to get promoted to the permanent employee.）<br>
<strong>[Location]</strong>　Tokyo, JAPAN<br>
<br>
※Please<a href="http://news.tbwahakuhodo.co.jp/pdf/100126_Planner_e.pdf"><img src="http://news.tbwahakuhodo.co.jp/images/pdficon_large.png" width="32" height="32"><Font Color="#0058A6"><strong> click here</strong></Font></img></a> about the details.</a> ]]></description>
         <link>http://news.tbwahakuhodo.co.jp/en/archives/2010/01/26110000.html</link>
         <guid>http://news.tbwahakuhodo.co.jp/en/archives/2010/01/26110000.html</guid>
                  <category domain="http://www.sixapart.com/ns/types#category">Recruitment</category>
        
        
         <pubDate>Tue, 26 Jan 2010 11:00:00 +0900</pubDate>
      </item>
            <item>
         <title>[column] Holiday card！</title>
         <description><![CDATA[Happy New Year. <br>
<br>

The year 2010 began with the full moon sparkling in the night sky.<br>
Did you see it?<br>
<br>

Looking up the light in the silent, cold winter sky, I braced myself up and felt a kind of excitement.
<br>
<br>

The light has a great power.<br>
<br>


With the hope of delivering the great light to you (sorry, I am exaggerating!), we have created this year’s holiday card like this.<br>
<br>
<br>

<a href="http://news.tbwahakuhodo.co.jp/images/09_HolidayCard_01.html" onclick="window.open('http://news.tbwahakuhodo.co.jp/images/09_HolidayCard_01.html','popup','width=424,height=628,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0'); return false"><img src="http://news.tbwahakuhodo.co.jp/images/09_HolidayCard_01.png" width=150,height=222 /></a>
<br>
<br>

If you remove the Christmas hat (sticker)…<br>
<br>
<br>


<a href="http://news.tbwahakuhodo.co.jp/images/09_HolidayCard_02.html" onclick="window.open('http://news.tbwahakuhodo.co.jp/images/09_HolidayCard_02.html','popup','width=424,height=628,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0'); return false"><img src="http://news.tbwahakuhodo.co.jp/images/09_HolidayCard_02.png" width=150,height=222 /></a><br>

Kagami-mochi☆<br>
It changes to the Japanese New Year.<br>
<br>

Like this bulb, I hope the New Year will bring you happiness and many smiling faces!<br>
<br>

(Oda)]]></description>
         <link>http://news.tbwahakuhodo.co.jp/en/archives/2010/01/05190000.html</link>
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         <pubDate>Tue, 05 Jan 2010 19:00:00 +0900</pubDate>
      </item>
            <item>
         <title>Mid-career recruitment -Strategic Planner</title>
         <description><![CDATA[<Font Color="#dcdcdc">- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -</Font><br>

<strong>[Job description]</strong>　Strategic Planner<br> 
<strong>[Employment status]</strong>　Contract employee （One-year contract　※There is an opportunity to get promoted to the permanent employee.）<br>
<strong>[Location]</strong>　Tokyo, JAPAN<br>
<br>
※Please<a href="http://news.tbwahakuhodo.co.jp/pdf/091029_STP_e.pdf"><img src="http://news.tbwahakuhodo.co.jp/images/pdficon_large.png" width="32" height="32"><Font Color="#0058A6"><strong> click here</strong></Font></img></a> about the details.</a> ]]></description>
         <link>http://news.tbwahakuhodo.co.jp/en/archives/2009/10/29170000.html</link>
         <guid>http://news.tbwahakuhodo.co.jp/en/archives/2009/10/29170000.html</guid>
                  <category domain="http://www.sixapart.com/ns/types#category">Recruitment</category>
        
        
         <pubDate>Thu, 29 Oct 2009 17:00:00 +0900</pubDate>
      </item>
            <item>
         <title>Notice of Appointment of Company Executives</title>
         <description><![CDATA[TBWA&#92;HAKUHODO Inc., represented by President & CEO Ichiro Zama and headquartered in Minato-ku, Tokyo, has announced the appointment of Luis DeAnda as Chief Operating Officer (COO).
<br>
<br>
※Please<a href="http://news.tbwahakuhodo.co.jp/pdf/090831E.pdf"><img src="http://news.tbwahakuhodo.co.jp/images/pdficon_large.png" width="32" height="32"><Font Color="#0058A6"><strong> click here</strong></Font></img></a> about the details.</a> 

]]></description>
         <link>http://news.tbwahakuhodo.co.jp/en/archives/2009/08/31150000.html</link>
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                  <category domain="http://www.sixapart.com/ns/types#category">Press Releases</category>
        
        
         <pubDate>Mon, 31 Aug 2009 15:00:00 +0900</pubDate>
      </item>
            <item>
         <title>Mid-career recruitment -Account executive</title>
         <description><![CDATA[<Font Color="#dcdcdc">- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -</Font><br>

<strong>[Job description]</strong>　Account executive<br> 
<strong>[Employment status]</strong>　Contract employee （One-year contract　※There is an opportunity to get promoted to the permanent employee.）<br>
<strong>[Location]</strong>　Tokyo, JAPAN<br>
<br>
※Please<a href="http://news.tbwahakuhodo.co.jp/pdf/090727_AE_e.pdf"><img src="http://news.tbwahakuhodo.co.jp/images/pdficon_large.png" width="32" height="32"><Font Color="#0058A6"><strong> click here</strong></Font></img></a> about the details.</a> ]]></description>
         <link>http://news.tbwahakuhodo.co.jp/en/archives/2009/07/30090000.html</link>
         <guid>http://news.tbwahakuhodo.co.jp/en/archives/2009/07/30090000.html</guid>
                  <category domain="http://www.sixapart.com/ns/types#category">Recruitment</category>
        
        
         <pubDate>Thu, 30 Jul 2009 09:00:00 +0900</pubDate>
      </item>
            <item>
         <title>TBWA&amp;#92;HAKUHODO obtains Haagen-Dazs Dolce account through competitive presentation</title>
         <description><![CDATA[Tokyo ? June 12, TBWA&#92;HAKUHODO (headquarters: Minato-ku, Tokyo; President & CEO: Ichiro Zama) announces that it has been chosen by Haagen-Dazs Japan, Inc. as the agency charged with handling its communication and media planning, including creative strategies beginning with those for promotion of new products to be introduced in August 2009.<br>
<br>
<br>
※Please<a href="http://news.tbwahakuhodo.co.jp/pdf/090612_news_HD_e.pdf"><img src="http://news.tbwahakuhodo.co.jp/images/pdficon_large.png" width="32" height="32"><Font Color="#0058A6"><strong> click here</strong></Font></img></a> about the details.</a> 


]]></description>
         <link>http://news.tbwahakuhodo.co.jp/en/archives/2009/06/12160000.html</link>
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         <pubDate>Fri, 12 Jun 2009 16:00:00 +0900</pubDate>
      </item>
            <item>
         <title>TBWA&amp;#92;Hakuhodo Inc. earns contract for Ore-Ida 25th-anniversary promotion</title>
         <description><![CDATA[TBWA&#92;Hakuhodo Inc. (headquarters: Minato-ku, Tokyo; President & CEO: Ichiro Zama) announces selection by Heinz Japan Ltd. to handle 25th anniversary promotion for Ore-Ida frozen potatoes scheduled to be launched in June 2009.<br>
<br>
<br>
※Please<a href="http://news.tbwahakuhodo.co.jp/pdf/090515_E.pdf"><img src="http://news.tbwahakuhodo.co.jp/images/pdficon_large.png" width="32" height="32"><Font Color="#0058A6"><strong> click here</strong></Font></img></a> about the details.</a> 


]]></description>
         <link>http://news.tbwahakuhodo.co.jp/en/archives/2009/05/15160000.html</link>
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         <pubDate>Fri, 15 May 2009 16:00:00 +0900</pubDate>
      </item>
            <item>
         <title>Change in Top Management of TBWA&amp;#92;HAKUHODO Inc.</title>
         <description><![CDATA[TBWA&#92;HAKUHODO Inc., currently represented by President & CEO Hiroshi Ochiai and
headquartered in Minato-ku, Tokyo, announces that Ichiro Zama, presently serving as Executive
Vice President, will take over as President & CEO on April 1, 2009.<br>
<br>

<ul class="links"><!--
--><li><a href="http://news.tbwahakuhodo.co.jp/pdf/090312_E.pdf">Detailed information (PDF)</a></li><!--
--></ul>

]]></description>
         <link>http://news.tbwahakuhodo.co.jp/en/archives/2009/03/12150000.html</link>
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         <pubDate>Thu, 12 Mar 2009 15:00:00 +0900</pubDate>
      </item>
            <item>
         <title>TBWA Worldwide Named 2008 Global Agency of the Year by Advertising Age</title>
         <description><![CDATA[Advertising Age (AdAge) magazine today announced that it has named TBWA Worldwide as its 2008 Global Agency of the Year, recognized TBWA’s President and CEO Tom Carroll as Executive of the Year and placed TBWA&#92;Chiat&#92;Day 2nd on its exclusive A-List of top agencies in the United States. 



<ul class="links"><!--
--><li><a href="http://www.tbwa.com/index.php/inthenews/8;139">Detailed information (link)</a></li><!--
--></ul>

]]></description>
         <link>http://news.tbwahakuhodo.co.jp/en/archives/2009/01/21170000.html</link>
         <guid>http://news.tbwahakuhodo.co.jp/en/archives/2009/01/21170000.html</guid>
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         <pubDate>Wed, 21 Jan 2009 17:00:00 +0900</pubDate>
      </item>
            <item>
         <title>TBWA Worldwide Named 2008 Global Agency of the Year by ADWEEK</title>
         <description><![CDATA[TBWA&#92;Worldwide has been named the 2008 Global Agency of the Year by Adweek magazine.


<ul class="links"><!--
--><li><a href="http://www.tbwa.com/index.php/inthenews/8;132">Detailed information (link)</a></li><!--
--></ul>

]]></description>
         <link>http://news.tbwahakuhodo.co.jp/en/archives/2009/01/08150000.html</link>
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         <pubDate>Thu, 08 Jan 2009 15:00:00 +0900</pubDate>
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            <item>
         <title>[ecology]New Year’s Card</title>
         <description><![CDATA[<a href="http://news.tbwahakuhodo.co.jp/en/archives/2008/12/24180000.html"><font color="#009900"><u>《Previous story》</u></font></a><br>

<Font Color="#009933">- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -</Font><br>

<br><br>

2008 will be finish a few days later.
Have you already prepared of new years greeting?

<br><br>

We are very proud of the TBWA&#92;HAKUHODO’s new years card!
All of us cooperated for gathering “It” for our new years card.

<br><br><br><br>

“It”is・・・

<br><br>

<P ALIGN="CENTER">
<img src="http://news.tbwahakuhodo.co.jp/images/081226_01.png" /><BR>
<font size="7">Milk carton!! </font>
</P>

<BR><BR>


We wash milk cartons after drinking milk and bring it and cut it to the size of the postcard and we put a message and it is completed.

<BR><BR>

<a href="http://news.tbwahakuhodo.co.jp/images/081226_03.html" onclick="window.open('http://news.tbwahakuhodo.co.jp/images/081226_03.html','popup','width=600,height=800,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0'); return false"><img src="http://news.tbwahakuhodo.co.jp/images/081226_02.png" /></a>

<BR>

This card is suitable for the year of the Ox 2009!
And it is not use too much paper.

<BR>

TBWA&#92;HAKUHODO will deliver to you a smart <font color="#FF0000">idea</font> that change the challenging year to chance. 


<BR>

（TecoH）

<br>

<a href="http://www.team-6.jp/" target="_blank"><img alt="team-6.png" src="http://news.tbwahakuhodo.co.jp/images/team-6.png" /></a>




]]></description>
         <link>http://news.tbwahakuhodo.co.jp/en/archives/2008/12/26140000.html</link>
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         <pubDate>Fri, 26 Dec 2008 14:00:00 +0900</pubDate>
      </item>
            <item>
         <title>[ecology] HAPPY HOLIDAYS!</title>
         <description><![CDATA[<a href="http://news.tbwahakuhodo.co.jp/en/archives/2008/09/08150000.html"><font color="#009900"><u>《Previous story》</u></font></a><br>

<Font Color="#009933">- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -</Font><br>

<br><br>

<img alt="081224_01.png" src="http://news.tbwahakuhodo.co.jp/images/081224_01.png" /><br>

<font size="6">Merry Christmas!! </font><br><br>

I heard today’s temperature is very higher than general winter but it is very comfortable for me! <br><br>

I think the winter must be cool& be snowing after all! <br><br>

I sent the Christmas card praying that you spend wonderful holiday. <br><br>

Have you gotten the blue card like this? <br>
<a href="http://news.tbwahakuhodo.co.jp/images/081224_03.html" onclick="window.open('http://news.tbwahakuhodo.co.jp/images/081224_03.html','popup','width=600,height=800,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0'); return false"><img src="http://news.tbwahakuhodo.co.jp/images/081224_02.png" /></a><br><br>
<font size="6"> Here you are☆</font><br>

 <img alt="081224_04.png" src="http://news.tbwahakuhodo.co.jp/images/081224_04.png" /><br><br>


You make yourself at home more than the usual and may enjoy a holiday when you spend it only by the light of the candle at long night. <br><br>


(TecoH) <br><br>




<a href="http://www.team-6.jp/" target="_blank"><img alt="team-6.png" src="http://news.tbwahakuhodo.co.jp/images/team-6.png" /></a>


]]></description>
         <link>http://news.tbwahakuhodo.co.jp/en/archives/2008/12/24180000.html</link>
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         <pubDate>Wed, 24 Dec 2008 18:00:00 +0900</pubDate>
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         <title> [ report ] Japan’s first “CHIVAS Barmasters 2008”</title>
         <description><![CDATA[Chosen bartenders well-versed in CHIVAS Regal will compete with each other over their creative skills in making cocktails.<br>
<br>
<img alt="CHIVAS_01.PNG" src="http://news.tbwahakuhodo.co.jp/images/CHIVAS_01.PNG" /><br>
<br>

This bartender’s silhouette is so vivid it could almost take on a life of its own. During the weekend, I visited the “CHIVAS Barmasters 2008” competition held at Spiral Hall in Omotesando. <br>
<br>
<img alt="CHIVAS_02.PNG" src="http://news.tbwahakuhodo.co.jp/images/CHIVAS_02.PNG" /><br>
<br>

The reception featured a stylish Chivas Regal 12 Years arrangement, with a gold and black display enhancing the adult-oriented tone. <br>

<br>

<img alt="CHIVAS_03.PNG" src="http://news.tbwahakuhodo.co.jp/images/CHIVAS_03.PNG" /><br>

<br>
There was a massive work of art at the center of the hall. Seven chosen bartenders lined up over the crowd of people. <br>
<br>

<img alt="CHIVAS_04.PNG" src="http://news.tbwahakuhodo.co.jp/images/CHIVAS_04.PNG" /><br>
<br>

CHIVAS Barmasters, which has already been held in many places around the world, has had its first Japan round. <br>
<br>
After having gone through a document check and preliminary round, all these bartenders made the title of CHIVAS Barmaster, one of whom will be nominated as the top bartender. Who will be the winner? <br>
<br>

<img alt="CHIVAS_05.PNG" src="http://news.tbwahakuhodo.co.jp/images/CHIVAS_05.PNG" /><br>
<br>

A round counter was installed in the center so that the guests could watch the performance of the CHIVAS Barmasters from every corner of the hall. <br>
<br>

<img alt="CHIVAS_06.PNG" src="http://news.tbwahakuhodo.co.jp/images/CHIVAS_06.PNG" /><br>
<br>

The art of shaking cocktails is the key part to the drink! The bartender’s posture is perfect!! <br>
<br>
The champion who outrivaled the others at both the categories of orthodox style and creative style is…<br>

<br><br>

<img alt="CHIVAS_07.PNG" src="http://news.tbwahakuhodo.co.jp/images/CHIVAS_07.PNG" /><br>
<br>

Takahiro Watanabe, entrant number 1!! <br>
<br>
The champion and runner-up were awarded a study tour that includes a visit to Chivas Brothers’ Scotland distillery and bars in London, as well as a cash prize, a testimonial, and a memento. <br>
<br>
<font size="3">Congratulations! </font><br>
<br>
<img alt="CHIVAS_08.PNG" src="http://news.tbwahakuhodo.co.jp/images/CHIVAS_08.PNG" /><br>

<br>
When I left the hall, it was already dark outside. <br>
I happily headed home carrying my Chivas Regal 12 Years?a gift for all of today’s guests. <br>
<br>

<img alt="CHIVAS_09.PNG" src="http://news.tbwahakuhodo.co.jp/images/CHIVAS_09.PNG" /><br>

<br>
(Oda)

]]></description>
         <link>http://news.tbwahakuhodo.co.jp/en/archives/2008/11/17180000.html</link>
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         <pubDate>Mon, 17 Nov 2008 18:00:00 +0900</pubDate>
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            <item>
         <title> [cover] We won again! -Award received at the 48th ACC CM Festival, 2008.</title>
         <description><![CDATA[The prize-giving ceremony and celebration party of the 48th ACC CM Festival, 2008, which was one of the biggest advertising award festivals in Japan, was held on November 4, which we attended, <a href="http://news.tbwahakuhodo.co.jp/en/archives/2007/11/07170000.html"><font color="#0058a6"><u><b>following last year’s. </b></u></a></font><br>
<br>
As usual it was a spectacular event, and the large venue was nearly full to capacity.<br>
<br>
<img alt="ACC08_001" src="http://news.tbwahakuhodo.co.jp/ACC08_001" /><br>
<br>
<font size="5">And look at the number of reporters! </font><br>
<br>
<img alt="ACC08_002" src="http://news.tbwahakuhodo.co.jp/ACC08_002" /><br>
(I’m sorry for this blurred photo.)<br>
<br>
You can see what an attention-grabbing award it is.<br>
<br>
The total number of applications was a staggering 2,650.<br>
Nissan’s CM “New Invention! Around-View Monitor Version” received Bronze in the TV CM category and got much applause.<br>
<br>
<img alt="ACC08_003" src="http://news.tbwahakuhodo.co.jp/ACC08_003" /><br>
<br>
<br>
After the prize-giving ceremony, a celebration party was held.<br>
I moved on to the party room.<br>
<br>
<img alt="ACC08_004" src="http://news.tbwahakuhodo.co.jp/ACC08_004" /><br>
<br>
<font size="3">There I found Ryuji Uchiyama SPD, the planner of the prize-winning CM (left: TBWA&#92;HAKUHODO), and Natsuo Sato, a creative director (right: Hakuhodo). </font><br>
<br>
<br>
My picture caught the happy smiling faces of the prizewinners.<br>
<br>
The presentation of the award-winning works of the 48th ACC CM, 2008 Festival is to be held at Yurakucho Asahi Hall in the Yurakucho Marion Building, on November 11.<br>
Mr. Osamu Saotome, the chairman of the award committee, will be providing comments.<br>
Please feel free to attend.<br>
(For details, please <a href="http://www.acc-cm.or.jp/festival/08fes_result/schedule.html"><font color="#0058a6"><u><b>click here. </b></u></a></font>)<br>
<br>
<br>
(oda)
]]></description>
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         <pubDate>Wed, 05 Nov 2008 15:00:00 +0900</pubDate>
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