TBWA\HAKUHODO

Category Archives: Press Releases

TBWA\HAKUHODO Inc. announces new management team

TBWA\HAKUHODO Inc. (headquarters: Minato-ku, Tokyo; President & CEO: Ichiro Zama) has announced its new management team for the 2010 fiscal year and beyond.

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Miki Matsui to become Chief Creative Officer effective April 1st

TBWA\HAKUHODO (headquarters: Minato-ku, Tokyo; Ichiro Zama, President & CEO) will appoint Miki Matsui as Chief Creative Officer (CCO) effective April 1, 2010.

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adidas Japan kicks-off World Cup fever with viral animated comic from TBWA\HAKUHODO

adidas Japan has kicked off its latest phase of World Cup activities with an animated comic featuring national hero, Nakamura Shunske. The digital piece, created by TBWA\HAKUHODO, is the first in a series describing the journey of the Japan team through to the World Cup and will help create the spark that will start a revolution with Japanese fans as they cheer on the National Team.

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Notice of Appointment of Company Executives

TBWA\HAKUHODO Inc., represented by President & CEO Ichiro Zama and headquartered in Minato-ku, Tokyo, has announced the appointment of Luis DeAnda as Chief Operating Officer (COO).

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TBWA\HAKUHODO obtains Haagen-Dazs Dolce account through competitive presentation

Tokyo ? June 12, TBWA\HAKUHODO (headquarters: Minato-ku, Tokyo; President & CEO: Ichiro Zama) announces that it has been chosen by Haagen-Dazs Japan, Inc. as the agency charged with handling its communication and media planning, including creative strategies beginning with those for promotion of new products to be introduced in August 2009.


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TBWA\Hakuhodo Inc. earns contract for Ore-Ida 25th-anniversary promotion

TBWA\Hakuhodo Inc. (headquarters: Minato-ku, Tokyo; President & CEO: Ichiro Zama) announces selection by Heinz Japan Ltd. to handle 25th anniversary promotion for Ore-Ida frozen potatoes scheduled to be launched in June 2009.


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Change in Top Management of TBWA\HAKUHODO Inc.

TBWA\HAKUHODO Inc., currently represented by President & CEO Hiroshi Ochiai and headquartered in Minato-ku, Tokyo, announces that Ichiro Zama, presently serving as Executive Vice President, will take over as President & CEO on April 1, 2009.

TBWA Worldwide Named 2008 Global Agency of the Year by Advertising Age

Advertising Age (AdAge) magazine today announced that it has named TBWA Worldwide as its 2008 Global Agency of the Year, recognized TBWA’s President and CEO Tom Carroll as Executive of the Year and placed TBWA\Chiat\Day 2nd on its exclusive A-List of top agencies in the United States.

TBWA Worldwide Named 2008 Global Agency of the Year by ADWEEK

TBWA\Worldwide has been named the 2008 Global Agency of the Year by Adweek magazine.

TBWA\HAKUHODO announced that it will take actions on environmental issues.

We would like to inform you that TBWA\HAKUHODO Inc. (Headquarters: Minato-ku, Tokyo, President & CEO: Hiroshi Ochiai) will actively take actions on environmental issues as part of CSR from FY2008.

Notice of Appointment of Company Executives

TBWA\HAKUHODO Inc. (Headquarters: Minato-ku, Tokyo, President & CEO: Hiroshi Ochiai) will appoint Akihiko Imai to serve as Vice President and Head of the Touchpoint Management Division effective April 1, 2008.

Yuzo Sato appointed Senior Vice President &CFO effective January 1, 2008

TBWA\HAKUHODO Inc. (Headquarters: Minato-ku, Tokyo, President & CEO: Hiroshi Ochiai) will appoint Yuzo Sato to serve as Senior Vice President and CFO and Head of the Business Strategy Division effective January 1, 2008.

TBWA\HAKUHODO won American Home Assurance Company’s account

TBWA\HAKUHODO Inc. (Headquarters: Minato-ku, Tokyo, President & CEO: Hiroshi Ochiai) has been appointed by American Home Assurance Company to the marketing agency for its Medical insurance and Personal accident insurance brands starting this month.

TBWA\HAKUHODO Inc. awarded Nikkei Ideal Office Environment Award by the Minister of Economy, Trade and Industry

TBWA\HAKUHODO Inc. (President & CEO: Hiroshi Ochiai; Headquarters: Minato-ku, Tokyo, Japan) has announced that it has won two of the 20th Nikkei Ideal Office Environment Awards: the Minister of Economy, Trade and Industry Award (the top prize) and the Creative Office Award.

Hiroshi Ochiai (President and CEO of TBWA\HAKUHODO) selected as one of ‘Agency Innovators 2007’ by advertising professionals from around the world

TBWA\HAKUHODO Inc. (Headquarters: Minato-ku, Tokyo) announced the selection of Hiroshi Ochiai, its President and CEO, as one of 24 ‘Agency Innovators’?individuals credited with the most innovative work worldwide by ‘inter national ist magazine’, a prestigious advertising industry journal published in the United States.

Notice of Appointment of Company Executives

TBWA\HAKUHODO Inc. (Headquarters: Minato-ku, Tokyo, President & CEO: Hiroshi Ochiai) will appoint Yuzo Sato to serve as Vice President and Head of the Media Management Division effective August 1, 2007.

TBWA\HAKUHODO Creative Copywriter Hideyuki Tanaka named a medalist in 2006. Creator of the Year Award.

TBWA\HAKUHODO Inc. (President & CEO: Hiroshi Ochiai; Headquarters: Minato-ku, Tokyo, Japan) has announced that Hideyuki Tanaka, a Creative Copywriter in its Creative Office, has been named a medalist in 2006 Creator of the Year Award.

Hakuhodo & TBWA\HAKUHODO Team Representing Japan Wins Young Lotus at Asia Pacific Advertising Festival

Tokyo - March 26, 2007 - Team Tokyo, comprising Takayuki Niizawa from Hakuhodo Inc. and Masaya Asai of TBWA\HAKUHODO Inc., has become the first pair representing Japan to win the Young Lotus competition for creators at Asia Pacific Advertising Festival (AdFest) 2007.

Complete Renewal of the TBWA\HAKUHODO Website

February 16, 2007 - TBWA\HAKUHODO announces the complete renewal and relaunch of our website to coincide with the company’s integration and relocation to new offices.

TBWA\HAKUHODO Commences Operations at Its New Office

Tokyo February 13, 2006 TBWA\HAKUHODO Inc., a subsidiary of Hakuhodo Inc., relocated and commenced operations at its new location on February 13.

TBWA\HAKUHODO Inc. Launched on August 1st, 2006

On August 1, 2006, Hakuhodo Inc., and TBWA\ Worldwide have established a new joint venture company in Japan, TBWA\ HAKUHODO Inc. (TBWA\ HAKUHODO) The joint venture combines the existing agencies of TBWA\TOKYO (the division in TBWA\ JAPAN) and HAKUHODO\ G1 (the 100% Hakuhodo subsidiary).