TBWA\HAKUHODO

[ecology] Collect plastic bottle caps and provide vaccine for children around the world!

Burnable waste.
Non-burnable waste.
Empty bottles.
Empty cans.
Plastic bottles.

In addition to these trash boxes…


Here it is!
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The trash box for used plastic bottle caps.

The caps will be
1 sold to recycling manufacturers via an incorporated nonprofit organization “Ecocap Movement Network”.
2 The profit will be donated to an incorporated nonprofit organization “Japan Committee Vaccines for the world's children (JCV)”.
3 With the money JCV places an order with UNICEF for vaccine.
4 The vaccine arrives at countries where vaccine is provided.
5 The vaccine is transported to towns and villages by local medial staff.
6 The vaccine is given to children at health centers.


The caps collected at TBWA\HAKUHODO office totaled to approximately 56.98kg (22,792 caps) by February, 2010, equivalent to polio vaccine to save the lives of 28 children in developing countries.
If the caps were burned as waste, they might emit 179.487kg of CO2, equivalent to about 13 cedar trees.

Although it is a small effort, it makes us to think about the importance of life and nature, limited natural resources and what should be done to protect the earth.

(Oda)