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[Job description]　Copywriter
[Employment status]　Contract employee （One-year contract　※There is an opportunity to get promoted to the permanent employee.）
[Location]　Tokyo, JAPAN

※Please click here about the details.

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Closed accepting application for internship
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【about our summer internship】
We are offering internship positions in our Account Services and Creative Division for the summer of 2010. This is a great opportunity for you to experience being at the forefront of the business world with a chance to gain basic knowledge in advertising through lectures from leaders of the industry. We look forward to receiving applications from highly motivated students with strong interest in the global advertising business!
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[Period]　Early August-Late September (6-8 weeks)
[Job description]　Account Services, Creative/Designer
[Location]　Tokyo, JAPAN

[Deadline]　July 16

※Please click here about the details.

On the night of Friday, June 11, 2010 when the World Cup started, the last cut of huge comic used in adidas “SKY COMIC Project” appeared in TBWA\HAKUHODO’s office and the staff wrote messages to cheer up the team.




All the staff wore SAMURAI BLUE uniform and wrote messages.




Very enthusiastic message.
Probably your passion has reached to the SAMURAI BLUE members in South Africa!




‘Revolution’・・・I think it happened!




No longer an impossible dream・・・？！

They made a historic win in the opening, away match!
Let’s keep sending our enthusiasm to SAMURAI BLUE!

（Oda）

Ta-dah!



The adidas SKY COMIC PROJECT introduced in the blog the other day was recognized by the Guinness World Records.


I saw a Certificate of Guinness World Records for the first time.
It is watermarked with the letters of GUINESS WORLD RECORDS
to prevent forgery.


According to the Certificate, the total size of SKY COMIC is 3785.35㎡.
It is as large as 212 football goal mouths.
Truly a record-setting size.


More than 13,000 supporters joined the adidas SKY COMIC PROJECT!


Tweet a cheer-up message with #skycomic hash tag on Twitter, and it will be posted on the SKY COMIC PROJECT website （http://adidas-skycomic.jp/）.
The messages will also be delivered to the players through a monitor set up in the athlete’s village in South Africa.
Send your message to cheer up the players!


(Oda)

adidas’ “Sky Comic Project” is the project to cheer up Samurai Blue (Japan’s National Soccer Team) toward 2010 FIFA World Cup South Africa.
The supporters paint and write messages on rough sketches of huge cartoons in green areas!
The photos of the huge cartoons are taken from the skies!
And then, the photos are uploaded on the special site (www.adidas.co.jp/JFA).



The place I visited this time was Toko Gakuen in Kawasaki-city, Kanagawa prefecture.

The school where Shunsuke Nakamura graduated.



Guess how big the cartoons are…
As big as 25-meter pool!!
Standing on the ground I took the picture…

It’s so huge that Samurai Blue members flying to South Africa can recognize it even from the airplane.



I went up to the catwalk to take the whole picture.

The light blue areas will be painted in blue.



After 30 minutes…
Almost done.



I went down the stairs to join.



Scary…

I successfully got down to the ground somehow.



I found Shimizu of Creative Team painting in silence.

He was seriously painting in a posture of crouch start.


Behind him, Tanaka of Creative Team was painting furiously.

Don’t hurt your back…


He was trying to flatten the paint to dry it quickly.
Let me help you!




While I was absorbed in painting I found Nisawadaira of Creative Team squatting down in front of me.

He was in the middle of the painted picture, painting like an expert.



The blue painting completed.
I can feel Shunsuke Nakamura’s fighting spirit in his eyes.




Next, write messages to the players.

Children,


Girls


and Shunsuke’s juniors.

Lots of enthusiastic messages.


Here is the message that touched my heart.
↓

The combination of Hiragana and Katakana.
The ball bigger than the goal.
Probably, the message was written from Shunsuke’s point of view.
I can imagine a scene he makes a shot on goal by his left foot.



There are only 25 days left till FIFA World Cup South Africa!
And there are only 10 days left till the members of Samurai Blue leave for South Africa!

On the departure date (Wednesday, May 26), all the “Sky Comic” cartoons will be displayed for the members to see from the skies right above Haneda Airport.
In addition, the painted huge cartoons with messages will be uploaded sequentially on the website (http://adidas-skycomic.jp/).
Please check it out!

（Oda）

TBWA\HAKUHODO Inc. (headquarters: Minato-ku, Tokyo; President & CEO: Ichiro Zama) has announced its new management team for the 2010 fiscal year and beyond.

※Please click here about the details.

TBWA\HAKUHODO (headquarters: Minato-ku, Tokyo; Ichiro Zama, President & CEO) will appoint Miki Matsui as Chief Creative Officer (CCO) effective April 1, 2010.

※Please click here about the details.

adidas Japan has kicked off its latest phase of World Cup activities with an animated comic featuring national hero, Nakamura Shunske. The digital piece, created by TBWA\HAKUHODO, is the first in a series describing the journey of the Japan team through to the World Cup and will help create the spark that will start a revolution with Japanese fans as they cheer on the National Team.

※Please click here about the details.

Burnable waste.
Non-burnable waste.
Empty bottles.
Empty cans.
Plastic bottles.

In addition to these trash boxes…


Here it is!



The trash box for used plastic bottle caps.

The caps will be
1　sold to recycling manufacturers via an incorporated nonprofit organization “Ecocap Movement Network”.
2　The profit will be donated to an incorporated nonprofit organization “Japan Committee Vaccines for the world's children (JCV)”.
3　With the money JCV places an order with UNICEF for vaccine.
4　The vaccine arrives at countries where vaccine is provided.
5　The vaccine is transported to towns and villages by local medial staff.
6　The vaccine is given to children at health centers.


The caps collected at TBWA\HAKUHODO office totaled to approximately 56.98kg (22,792 caps) by February, 2010, equivalent to polio vaccine to save the lives of 28 children in developing countries.
If the caps were burned as waste, they might emit 179.487kg of CO2, equivalent to about 13 cedar trees.

Although it is a small effort, it makes us to think about the importance of life and nature, limited natural resources and what should be done to protect the earth.

(Oda)

You may often hear the word “diversity” recently. But, you might not quite know what it is.
So, we created an educational DVD to explain about biodiversity.
The title is
“Let’s spread the knowledge about Nansei Islands’ biodiversity”!!





※Nansei Islands consist of nearly 100 islands including Yakushima, Amami Oshima, Okinawa islands and Yaeyama islands.


This DVD is divided into 3 parts. It is the content on various rare species in Nansei Islands that is easy to understand and enjoyable for elementary and junior high school students.

It starts with navigation by Kurara Chibana explaining about the nature and biodiversity of Nansei Islands.


In the main interactive part, users become journalists to collect news materials on Nansei Islands’ various species and connections among them.


All you have to do is to follow the navigation!






First, select a mode.
Take story mode, for example.






You will see a beautify ocean…






a dark forest, etc...
Operate a mouse to search for animals.






I found a rabbit!!






Click animals to see their characteristics and episodes.


With the collected news materials, you can create a newspaper!!!






Write about how you felt and what you learned, and paste photos…






You can quickly create a newspaper!





The DVD ends with an introduction to nature conservation activities that can be taken up from today.






The United Nations declared 2010 as the international year of biodiversity!

Please visit WWF’s booth at COP10 held in Nagoya in October and enjoy the demonstration to learn about the biodiversity. Not only children but also adults are welcomed.


Please e-mail to inquiry.otoiawase@tbwahakuhodo.co.jp for more information on this DVD.

(Oda)